Eastside Golf

Eastside Golf is where streetwear meets the fairway. Founded by Morehouse alumni Olajuwon Ajanaku and Earl Cooper — who led their college golf team to a national championship — the brand was born from a simple but powerful idea: no one should have to choose between being themselves and playing the game they love. At the heart of it all is the Swingman logo: a Black golfer mid-swing, dressed in jeans, a sweatshirt, and a gold chain — a symbol of authenticity that has appeared on Barack Obama, Chris Paul, and Patrick Mahomes, and earned collaborations with Jordan Brand, the NBA, Apple, and Mercedes-Benz. Eastside Golf doesn't just make apparel; it challenges the norms golf has carried for decades and invites a new generation to take up the game on their own terms.